Whether contacting potential clients through leaflets, brochures, social media and/or events, the ‘scattergun’ approach has wasted a lot of companies’ money. A carefully planned campaign is much more effective – who is your market, how do you contact them, what drives them, how often should you contact them? Answering these questions is the key to developing a planned campaign and spending your marketing money more wisely.
Make a more effective investment in marketing campaigns – let me show you how.