Where do your potential clients ‘hang out’? At trade shows, on social media, reading industry publications, on websites, watching television, listening to the radio, catching up on the news, information gathering from brochures… More often than not it’s in more than one place, but with consistent communications they will engage with your message wherever they encounter it.
Messages need to be tailored to your audience, telling them about the benefits of using your company, but not a ‘hard sell’ – it should be subtle and considered, making the customer want to come to you.
Your communications should be clear, concise and consistent across all platforms to be effective – I can help you to create this.