Do you know what you want to say, but don’t know how to tell people in a way they’ll listen? Stepping into the readers’ shoes is the most effective way to do it – what do they read, how do they like to read it and what motivates them?
Your copy should also provide the reader with an insight into what type of company you are – you brand values. Be it a friendly and approachable team, a panel of expert advisors, your personal specialist, or business mentor – describing yourself in the right words lets the reader know what to expect when they meet you.
Creating compelling, effective copy, to inspire your reader is what my copywriting is all about.